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February 1, 2019

Digital Ad Spend to Surpass TV Ad Spend in 2017


Advertisers Shifting More to Digital

According to a recent report by eMarketer, digital ad spend will surpass TV ad spend in 2017. Digital will hit $82 billion in 2017!

Google and Facebook are driving the bus. The search giant will account for $26.6 billion in ad revenues this year, up 9% vs 2015. Facebook will be up 15% to $10.29 billion.

A record 82% companies per a report out of RBC Capital expect online budgets to grow over the next year, with 16% saying they’ll stay the same and just 2% expect a decrease.


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