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Inbound Marketing Explained

Inbound Marketing
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At the top of the inbound marketing funnel, we want to ATTRACT VISITORS to our digital assets through various content marketing techniques, including blogging, podcasting, keywords, LiveLaunch and social media to name a few.

Once we attract an audience, we must present a clear call-to-action to CAPTURE LEADS. Ideally, we are capturing leads directly into our own CRM which will allow is to manage the relationship properly. Usually, creative call-to-action landing pages coupled with an offer – FREE eBook –  are developed to help stimulate participation.

In stage 03 we continue to BUILD the RELATIONSHIP by producing additional free content. This content is only presented to those that have expressed an interest in our content from Stage 02.

Once the relationship has been built, we can start the process of SUGGESTING premium services / products. For instance, we can SUGGEST joining an exclusive webinar, downloading a new chapter in an eBook, or joining an exclusive membership program.

Get customers STOKED! Motivate them to spout to their social networks driving new customers through the top of the funnel.

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