ad blocking content marketing
Consumers are saying NO to traditional digital advertising
June 22, 2016
DA14 GoDaddy Infrographic
Digital Marketing Hurdles for Small Business Owners
July 15, 2016

Young Adults are Leaving TV

FacebooktwitterlinkedinmailFacebooktwitterlinkedinmail

If you’re trying to reach millennials on TV, you may want to rewrite your marketing playbook – young adults, aged 18 – 34, are abandoning traditional TV viewing at a a rapid clip – not a huge surprise!

In a recent article by the Wall Street Journal, “Big Media Needs to Embrace Digital Shift – Not Fight It,” young adults aged 18 – 24 are spending nearly 30% less time per week watching TV (since 2012). The drop is 18% for people aged 24 – 35.  As expected, digital ad spending is rising and will surpass spending on TV in the U.S next year, reaching $77 billion – this according to eMarketer.

The trends towards mobile and digital consumption are not going away – and entertainment companies like Disney have already started to make big investments in the shift towards online viewing. Disney launched Viceland channel in partnership with Vice with a $400 million cash infusion and of course purchased Maker Studios in 2014 for an estimated $500 million plus incentives. On the flip side, the rapid decline in younger viewers is hurting Disney’s TV viewing numbers – specially related to properties like ESPN.

 

 

 

FacebooktwitterlinkedinmailFacebooktwitterlinkedinmail

Comments are closed.