If you’re a marketer, push notifications may just be your most powerful new tool in your multichannel, integrated marketing approach.
Push notifications are the attention-grabbing widgets that appear on the upper right or left corner of your web browser, linking to an external page.
Not unlike notifications you receive on your mobile phone, they’re brief, punchy….and very effective in getting a response and generating new leads. In fact, our clients response rates from push notifications have ranged from 3 – 8%!
Push notifications first emerged after Apple launched their own notification system on the iPhone, sending users short messages from different apps that appear on the home screen like a text message.
When marketers realized how effective this strategy was in capturing the attention of otherwise overwhelmed consumers, they applied the same technology to their own sites.
For example, retail sites can send out push notifications telling customers about a sale. Or, news sites can send out a notification that alerts readers to an exciting new breaking news point.
The call-to-action is up to you….but it should offer an immediate, enticing benefit.
The advantages of a push notification are two-fold:
You can also take your push notifications to the “next level” by asking people to sign up for them on a sub-page, instead of your homepage.
This allows you to exclusively target hot leads – people who are pushing deeper into your website.
Or, you can use push notifications to retarget people who have abandoned your shopping cart, reminding them to return to your site and finish a purchase.
Push notifications are a powerful tool for lead generation, converting leads to customers, and retargeting shopping cart abandoners.
If you’d like to talk to me about using push notifications in your next marketing campaign, click on the red button below to schedule a call with me.