Many marketers overlook a powerful key that can significantly boost response: direct mail retargeting. Direct mail retargeting is when you send a mailing piece directly […]

  Every day, your potential customers are hit with literally thousands of advertising offers. The trouble is, most of those offers come off as a disconnected […]

Advertisers Shifting More to Digital According to a recent report by eMarketer, digital ad spend will surpass TV ad spend in 2017. Digital will hit $82 billion […]

Ever wondered what an Influencer makes on a particular social media channel? I ran across an interesting chart from Capitv8 Data and wanted to share. It’s […]

In a recent article from FinancialBuzz, live streaming is a huge priority for social media companies in 2016. In fact, according another report, global video streaming […]

Recently, GoDaddy teamed up with Alignable to survey more than 100,000 small business owners regarding digital pain points. Small business owners continue to struggle with the […]

If you’re trying to reach millennials on TV, you may want to rewrite your marketing playbook – young adults, aged 18 – 34, are abandoning traditional TV viewing at […]

In a recent article by the Wall Street Journal titled “Advertisers Try New Tactics to Break Through Consumers,” consumers are saying NO to traditional forms of […]

// Content Marketing Solar SystemInfographic The Content Marketing Solar System by DA14 is a mechanism by which we help clients produce engaging content driving prospects through specific […]

According to a recent article by Adweek, Alphabet – Google’s holding company – now controls 12% of all media ad spend, which includes $60 billion in […]

// At the top of the inbound marketing funnel, we want to ATTRACT VISITORS to our digital assets through various content marketing techniques, including blogging, podcasting, keywords, […]

According to a report issued by MarketsandMarkets, the global video streaming market to grow from $30.29 billion this year to $70.05 Billion by 2021. According to […]

We created an Infographic covering some interesting facts related to content marketing, digital marketing, and social media. We realize that small business owners and entrepreneurs struggle with […]

On Friday, January 23 a ferocious winter storm named “Jonas” hit the East Coast of the United States dumping an enormous amount of snow. Like any […]

Like us, you probably didn’t know that the Gimli Glider was a thing. Or that there is even a town named Gimli. But Gimli is where […]

Last week there was an important birthday that very few people knew about and fewer still would celebrate. So, as the world kept pace around her, […]

A few days ago we were fortunate enough to partner with our friends at Tree Musketeers, a youth-led organization changing the world, one tree at a […]

Sometimes video content itself is not enough to capture the engagement your brand needs. One solution is the Live option. Live media regularly outperforms recorded video […]

Man and woman stretching in a gym Are You Social? Be Frequent. Reach vs. Frequency. The age old cage match of media planning and the dilemma […]

It’s Your Time to Shine There’s a reason you don’t paint your own house or repair the dishwasher yourself. You want it done right. So you […]

Liftoff. DA14 and LiveLaunch™ DA14 Media is pleased to announce LiveLaunch, a business communications launch platform. Our experience working with Slooh led to an epiphany: Even […]

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