Many marketers overlook a powerful key that can significantly boost response: direct mail retargeting.
Direct mail retargeting is when you send a mailing piece directly to prospects who have visited your landing page. It’s a key part of your integrated marketing campaign, combining digital elements with mail to boost conversion.
By sending your landing page visitors a follow-up piece in the mail, you gain the following advantages:
First, you’ll tag and identify landing page visitors with a special pixel, installed on your site.
Then, you’ll match these visitors to a physical address, where you’ll mail a special follow-up piece.
Your follow-up piece should be personalized to the recipient (“Dear [first name]”) and include language that acknowledges they have already seen your offer (“Liked what you saw?”).
The format of your mailing piece can vary. You may want to send a more traditional direct mail package with an envelope and letter. Or, you may want to send prospects a box packed with “freebies” in addition to your print piece.
At BlueStorm, we use a proprietary technology to identify your landing page visitors, then match them up with addresses to help you effectively retarget them with mailing pieces. If you’re interested, click the red button at the bottom righthand corner to schedule a call with me.