Digital Marketing Has Just Hit a New Landmark: Here’s What Every Marketer Should Know (Integrated Marketing Pt. 3)

Digital marketing has just hit a new landmark.

For the first time in history, marketers are spending more money on digital ads than on print ads, TV, and other traditional forms of advertising.

By the end of 2019, companies are expected to spend $130 billion on digital ads – accounting for 54.2% of the ad market. Compare that to $110 billion spent on traditional ads, or 46.8% of the ad market.

By 2023, that number is expected to climb even higher – to two-thirds of total ad spend.

It’s not hard to understand why digital marketing is on an explosive upwards trajectory. The average American consumer spends over four hours a day on their smartphone, giving marketers more power than ever to capture the attention of potential buyers.

Not only that, but consumers are turning more and more to their phones and laptops, instead of traditional brick-and-mortar stores, to shop.

All of this adds up to one million-dollar question: Should marketers forget about “traditional advertising” and focus instead on digital marketing?

Yes and no.

Digital marketing is a significant opportunity for brands and businesses to reach new prospects, generate leads, and most importantly, increase sales. Every marketer should take full advantage of advertising through targeted landing pages, email campaigns, Facebook advertising, Google ads, and more.

But print advertising – in the form of direct mail – can still get you incredible response and great ROI.

In fact, in 2018, direct mail got a response of 9% for house lists and 4.9% for prospect lists.

The solution for any confused marketer is to use both print and digital channels in a targeted integrated marketing campaign.

An integrated marketing campaign combines the most effective aspects of both types of advertising to reinforce each other, driving response up even further to capture new leads and generate sales.

If you’re interested in learning more about creating an integrated marketing campaign that harnesses the power of both print and digital advertising, let’s talk. Click the red button on the bottom of the screen to schedule a call with me.

To read Part 1 of our series on integrated marketing, click here.