March 6, 2019

Direct Mail Retargeting: An Underutilized “Power Tool” for Increasing Response (Integrated Marketing Pt. 2)

Many marketers overlook a powerful key that can significantly boost response: direct mail retargeting. Direct mail retargeting is when you send a mailing piece directly to […]
April 9, 2019

Digital Marketing Has Just Hit a New Landmark: Here’s What Every Marketer Should Know (Integrated Marketing Pt. 3)

Digital marketing has just hit a new landmark. For the first time in history, marketers are spending more money on digital ads than on print ads, […]