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Patrick Paolucci
admin
March 6, 2019
Direct Mail Retargeting: An Underutilized “Power Tool” for Increasing Response (Integrated Marketing Pt. 2)
Many marketers overlook a powerful key that can significantly boost response: direct mail retargeting. Direct mail retargeting is when you send a mailing piece directly to
[…]
April 9, 2019
Digital Marketing Has Just Hit a New Landmark: Here’s What Every Marketer Should Know (Integrated Marketing Pt. 3)
Digital marketing has just hit a new landmark. For the first time in history, marketers are spending more money on digital ads than on print ads,
[…]